Who We Are
We empower adults with essential literacy, numeracy, ESOL and digital skills. From top-tier IELTS preparation to cutting-edge digital fluency courses, we provide flexible learning options online and in person across New Zealand and online. Our goal is simple: equip learners with the tools to succeed in their personal and professional lives.
Our Mission
We believe literacy transforms lives. Guided by our mission—Empower, Engage, Excel—we provide online, hybrid, and face-to-face courses that help adults build confidence, secure better jobs, and strengthen community connections. By blending traditional and digital literacy, we prepare learners to thrive in today’s tech-driven world.
Meet our Team
With over 22 years of experience in adult education and digital literacy, Geetika Samuel is a seasoned professional dedicated to transforming learning experiences. As the Founder & Academic Director of eLiteracy Link, she has been instrumental in supporting strategic planning, refining program delivery, and overseeing robust assessment and moderation practices.
Geetika’s extensive career includes senior academic roles at a leading New Zealand university – The University of Waikato, where she excelled in both teaching and management. Her expertise in coaching and mentoring staff, along with guiding students in the effective use of eLearning technologies, has been a cornerstone of her work. Geetika also successfully operated an IELTS training institute in Chandigarh, India, from 2004 to 2006, further highlighting her entrepreneurial spirit and commitment to education.
Her qualifications include:
- NZ Certificate in Adult Literacy & Numeracy Education (Manukau Institute of Technology, NZ)
- Master of Arts (Hons) in Applied Linguistics (The University of Waikato, NZ)
- Postgraduate Certificate in Applied Linguistics (The University of Waikato, NZ)
- Graduate Certificate in Applied E-Learning (Manukau Institute of Technology, NZ)
- Career Essentials in Generative AI Certificate (Microsoft & LinkedIn, Online)
- Certificate in Te Reo (Te Wananga O Raukawa, NZ)
- Certificate in English Language Teaching (Waikato Institute of Technology, NZ)
- Certificate in Introduction to E-Learning Design (The University of Waikato, NZ)
- B.A. English Literature (Hons) (St.Bede’s College, India)
Founder & Director
Education Consultant
With over 20 years of experience in English language education, curriculum design, and academic research, Dr Emma McGuirk is a dedicated professional committed to empowering learners and enhancing educational practices. As an English Language Tutor and Education Consultant, she specialises in academic and business English, IELTS preparation, and professional communication, helping students and professionals achieve their language and career goals.
Emma has worked in English language education since 2002 in New Zealand, Japan, and China. She has delivered IELTS preparation courses, preparatory courses for Cambridge English exams, Business English, General English courses from Beginners through to Advanced, and English for Academic Purposes (EAP).
Emma’s career spans university teaching, private language schools, online teaching, and curriculum development. She has taught at The University of Otago, The University of Waikato, Jiangnan University, and Shanghai Jiao Tong University, one of China’s top universities, where she designed and delivered courses in social anthropology. She has also worked as an Instructional Designer, developing digital learning materials and guiding organisations in effective online education strategies.
With a doctorate in anthropology, her expertise extends beyond the classroom into research and consultancy. Emma has led and collaborated on projects that bridge education, community development, research, and international engagement.
Her qualifications include:
- PhD in Social Anthropology (The University of Otago, NZ)
- Cambridge CELTA – Certificate in English Language Teaching to Adults (Languages International, Auckland, NZ)
- Certificate in Māori and Pacific Development (The University of Waikato, NZ)
- B.A. (Hons, First Class) in Social Anthropology (The University of Otago, NZ)